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New donor campaigns are only a financial success if first-time donors can be turned into regular donors. An amazing 80% of people who donate for the first time at a street campaign go on to make a second donation. The above-average amounts of these donations and the level of donor loyalty are no less amazing. Many of the donors are in the target group of 18- to 30-year-olds, who are difficult to reach with traditional fundraising instruments.

Advice

We advise our clients in matters such as campaign content, implementation and product design. We also prepare long-term forecasts that reliably present the expected costs and income over the course of several years. We carry out all the approval procedures, produce all the campaign tools if required and will compile the optimum dialoguer team for the NPO. All work is carried out under the careful supervision of our campaign leader and co-ordinators, who provide permanent training and motivation for the staff for the duration of the campaign.

Dialoguers

The Corris dialoguers – that’s what we call our colleagues on the information stands – are mainly young people who are either currently undergoing professional training, looking for a change in career or having a year out. Dialoguers are chosen in a multi-stage selection process. When we are selecting these people, we look for education, spontaneity and the ability to communicate. Careful training in close co-operation with the NPO and checks ensure that all interviews are carried out competently and discreetly.

Street campaign database

We use our street campaign database, which has been developed over the course of our 15 years in the business and is constantly updated, to develop the optimum campaign schedule for you. This database contains all the possible and worthwhile street pitches on public and private ground in Switzerland – along with, of course, the contacts for approval, but also with regard to the permitted use (how often and at what frequency may an organisation use an area for street campaigns). It also contains details of the amount of foot traffic, all-weather suitability and other factors, all of which combine to make this database a practical competitive advantage. We also often have exclusive rights to use private street pitches for street campaigns.

Reporting

Needless to say, we will always keep you up to date with regard to the qualitative and quantitative results of your campaign. Weekly evaluations and an intensive exchange during the campaign will help you to keep your costs and the expected income under control. The individual donation promises will then be recorded in our database system, checked, corrected if necessary and then forwarded for further processing.

Street campaigns in figures:

  • Some 80% of all donors acquired from street campaigns go on to donate a second time. 
  • 50% of all donors remain active for longer than 4 years. 
  • The donors almost all pay by direct debit. 
  • The average annual donation is a minimum of CHF 100.-. 
  • We make around 500'000 contacts a year. 
  • Every year, more than 80'000 people are moved by these encounters to commit to long-term support for a charitable organisation. 
  • Street campaigns increase awareness in approx. 2'500 passersby on an information stand (views) and 500 contacts per day and street pitch.


Corris dialoguers are young, spontaneous people with a highly developed ability to communicate.


The most comprehensive street pitch database in Switzerland enables us to plan the best possible campaigns.


We advise our clients on the content of their campaign and its implementation.


Many of the donors are in the target group of 18- to 30-year-olds, who are difficult to reach with traditional fundraising instruments.


Some 80% of all donors acquired from street campaigns go on to donate a second time.