Winning back former donors
The address databases of charitable organisations are full of contacts of former donors. These former donors represent dormant potential that should be systematically leveraged. The agent speaks to the contact about the donor’s former relationship with the charity and expresses his gratitude. Special guidelines, intensive regular training and the agents’ experience enable the donor to rebuild his trust in the NPO. We apply various selection criteria (age, donation amount, donation frequency, etc.) to donors’ details in coordination with the client and determine the best data sets for successful reactivation.
What speaks in favour of such a campaign
- Good prospects of success as the NPO is already known
- Goals can be clearly defined and assessed
- Cost-effective campaigns as there is no need to acquire new contacts
- Donors can be addressed specifically as they are already familiar with the charity